Cyberactiva web development and optimisation » marketing ideas

My FIRST Facebook application

Claudio Barba — Wed, 21 Oct 2009 11:33:00 +0000

I have just finished, more or less, the development of my first official facebook application.

As you all know, I’m italian, also if I am not living in Italy any more… Anyway the application is in italian, so many of you will not be able to understand it.

What it does? You can use it to calculate your monthly net salary, starting from your total yearly income. It is quite useful… I have already another website offering this calculation and it is quite succesfull… about 1.000 users per day.

I am very curious to check the power of the social web! I ‘ll keep note of the number of users daily, in order to verify the virality of what I propose:) … 4ll let you know in some days.

I also put some links to the original website, in order to have a return in terms of users, and increase the value of the website itself.

Does any of you could appreciate the value of social networks in the promotions of his website?

OHh.. I almost forgot to add the addresse of the application:

Stipendio netto

History of the blog

Claudio Barba — Thu, 08 Oct 2009 09:03:14 +0000

I have been running this blog for seven years. I started it in 2002 as a window on my business.

At the beginning it was only a static website to publish the mission, a contact form and my portfolio: note that it is in italian as I was working for the italian market… If I look now at the list of the websites I was working on, I realise that some of them are not online any more !!

Two years later I developed a flash menu that I liked a lot, where the menu items where contained in some bubbles that could be dragged and dropped around the screen. Here is the bubbles flash version of cyberactiva.

In 2005, I developed a CMS for a client, so I decided to use it to manage the first dynamic version of the blog. So, for the curious ones, here you will find the dynamic self developed content management system of Cyberactiva.

I also implemented a forum and a registration module, not mentioning the newsletter engine.

End of 2007, I decided to move on blogger.com, mainly to test this blog engine… as you know, you can also keep your blog url, giving blogger an ftp access to your site. Find here the blogger powered version of cyberactiva.

Finally, let’s talk about today. I decided to leave blogger, not because of the power of the engine… I have to confess that I liked it. Anyway I find it a good solution if you do not have your own domain and if you use a url like myname.blogspot.com… Having my own domain I have preferres to be less linked to an external provider… so whet better solution than Wordpress?

2 ideas to make your website more social on facebook and linkedin

Claudio Barba — Sun, 27 Sep 2009 19:59:37 +0000

Of course, you are already aware of the importance of social networks in promoting your website, or in fine tuning your target.

First action is to create a group in Facebook and invite your “in target” friends… do not invite everybody… you don’t want to loose credibility in spamming your friends!

Second action is to create a group in Linkedin. OK, this is not suitable for all kind of websites, but if your audience is at least partially composed by professionals, you will find tons of potential new users.

For instance, I am going to launch a new website concerning parents and parenting.

What I did, was to create a new group in Linkedin called Parents’ Network. Of course Parenting is not the main issue in Linkedin, but you can be sure that there are thousands and thousands parents among their members!

This way, you can provide a meeting point there, and offer “side” services on your own website.

Have you already done something similar?